Farmers and Ranchers

The toob has some very interesting videos on the art of selling mainframes. They’re quite hilarious and erm, thought provoking.

Part 1 | Part 2 | Part 3

It’s a self deprecating effort by IBM to poke fun at the business of selling mainframes. Now that’s an interesting marketing strategy. Don’t be fooled by the seemingly whacky analogies. For it is deep. Real deep.

The mainframe IS like a barn, come to think of it.